Globalization and Business

Globalization and Business

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For international business courses in both undergraduate and graduate programs. Offering a fourteen-chapter format, this brief text provides students with a "quick read" of the most pertinent issues in international business. *Chapter-opening vignettes. - Illustrates for students the importance of chapter material. *Intentionally strategic organization. - Provides instructors with fourteen chapters for ease in scheduling of materials. *Integration of a micro and macro focus. - Appeals to students separate roles as managers and as citizens.
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Product details

  • Hardback | 399 pages
  • 180.3 x 281.9 x 15.5mm | 630.5g
  • Pearson
  • United States
  • English
  • 0130620300
  • 9780130620309

Table of contents

I. INTRODUCTION. 1. The Growth of International Business and Globalization. II. OPERATIONAL OBJECTIVES AND MEANS. 2. Choosing an International Competitive Strategy. 3. Forms of Operations. III. CHALLENGES. 4. National Differences Facing Operations. 5. Linkages Among Countries. 6. Stakeholders: Their Concerns and Actions. IV. MANAGING THE INTERNATIONAL VALUE CHAIN. 7. Global Manufacturing and Supply Chain Management. 8. International Marketing. 9. Payments and Collections. V. CONTROLLING INTERNATIONAL OPERATIONS. 10. Risk Management and Asset Protection. 11. Choosing Where to Operate. 12. Governance of Operations. VI. INDIVIDUAL AND COMPANY CONCERNS. 13. Ethical and Socially Responsible Behavior. 14. Careers in International Business.
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