The Global Village

The Global Village : Transformations in World Life and Media in the 21st Century

4.09 (168 ratings by Goodreads)
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This is Marshall McLuhan's last book, written in collaboration with his longtime friend, Bruce Powers. It updates McLuhan's landmark study, Understanding Media, which was published 25 years ago.ll The premise is the distinction between what McLuhan and Powers call Visual Space - or the left-brain, linear, quantitative reasoning tradition of the West beginning with Plato and Aristotle - as against what they call Acoustic Space - right-brain, qualitative, pattern-producing reasoning, the holistic approach of the East. They argue that with the advent of the "global village" - as a result of electronic communications - these two mind sets are "slamming into each other at the speed of light". In their words, "In the last half of the 20th century the East will rush westward and the West will embrace orientalism, all in a desperate attempt to cope with each other, to avoid violence. But the key to peace is to understand both these systems simultaneously".show more

Product details

  • Hardback | 240 pages
  • 144.78 x 210.82 x 25.4mm | 385.55g
  • Oxford University Press Inc
  • New York, United States
  • English
  • halftones, line illustrations
  • 019505444X
  • 9780195054446

About Marshall McLuhan

About the Authors: Marshall McLuhan, who died in 1980, taught at St. Michael's College, the University of Toronto. His books The Gutenberg Galaxy and Understanding Media established his international reputation as a communications theorist and made him one of the most famous and controversial scholars of the 1960s and '70s. Bruce R. Powers, a longtime friend and collaborator of McLuhan's, is Associate Professor of English and Communication Studies at Niagara more

Review quote

`Thank you, Professor Powers, for bringing McLuhanian thinking back into the light and for bringing it up to date.' Futures 'The Global Village is studded with the controversial genius, insight and originality for which McLuhan was famous.' Telecommunications Policyshow more

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168 ratings
4.09 out of 5 stars
5 41% (69)
4 33% (55)
3 23% (39)
2 1% (1)
1 2% (4)
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