Global Communication

Global Communication : Theories, Policies, Strategies, and Skills

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Global Communication: Theories, Policies, Strategies, and Skills will give students the broad foundational coverage they need to navigate today's complex world of global communication. Designed for global communication, international communication, and international studies courses, this text provides students with a comparative and intercultural perspective. Wenshan Jia persuades readers that global communication should ultimately strive to attain a dynamic, harmonious interdependence between diverse nation-states, cultures, and religions. He provides case studies to demonstrate the dynamics between the four major agents of global communication, namely NGOs, multinational associations, corporations, and internationally recognized individuals (such celebrities or famous political figures). Jia analyzes the global communication behaviors of such agents in their efforts to achieve a common goal, which ideally would be the creation of a shared and harmonious global village. He also seeks to restore the agency of global communication by offering clear and logical concepts and frameworks with a new intercultural and interdisciplinary approach to global communication that doesn't ignore nation-states as major actors.
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Product details

  • Paperback | 352 pages
  • 152 x 229mm
  • London, United Kingdom
  • English
  • 1st ed.
  • 0765643863
  • 9780765643865

Table of contents



Chapter One: Global Communication and World Order: Key Concepts and Key Theories

Chapter Two: Pragmatic/Social Constructionist Approaches to Global Communication & the Construction of the Global Village

Chapter Three: Heroes /Antiheroes of the World Order- the Global Village

Chapter Four: from Hard Power to Soft Power to Smart Power

Chapter Five: "Let China Communicate with the World; Let the World Communicate with China"

Chapter Six: an Awakening Agent of Global Communication-the EU and a Reviving Agent of Global Communication-Russia

Chapter Seven: Global Communication for an Evolving and Inclusive System of Universal Values and an Inclusive World Order

Chapter Eight: For the Sake of Global Harmony in Local Diversity-Towards a Global Coordination and Cooperation between the G7 Group and the BRICS

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