Driving Successful M&A

Driving Successful M&A : Achieving Full Value from Mergers and Acquisitions in Marketing Communications

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Description

Marketing communications (marcoms) has been one of the fasting growing industries of recent years, and has also experienced considerable upheaval. Some of the consolidation that has taken place has brought benefits to clients, staff and investors; yet, as elsewhere, much of this activity has failed to deliver real value. This detailed study by a respected expert examines the challenges for vendors and buyers attempting to integrate their businesses in a diverse sector. It provides a comprehensive overview of the merger and acquisition process, draws upon original research to outline how and where value is created, and examines the psychological drivers and impact on those involved. There is also invaluable advice on selecting a target, timing a sale or acquisition, and measuring value creation. This book is an indispensable resource for all potential buyers and sellers in marcoms.show more

Product details

  • Paperback | 160 pages
  • 178 x 210mm
  • Profile Books Ltd
  • Profile Business
  • London, United Kingdom
  • 1861979363
  • 9781861979360

About G. Beckett

Graham Beckett started his first marketing consultancy in 1969. He sold it in 1975 and later joined Golley Slater & Partners; within three years, he had developed thriving advertising, PR and marketing services businesses. In 1989 he left to concentrate on M&A in marcoms, later forming Results Business Consulting. In 1997 he expanded Results worldwide with Results International Consulting.show more