Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real. show more
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book.
Close
X
{"bd_js_shop":"Shop","bd_js_too_long_for_shipping_label":"Sorry, that's too long for our shipping labels","bd_js_why_are_you_leaving":"Why are you leaving?","bd_omnibus_ph1_price_statement_suffix":"vs RRP","bd_js_too_long":"Sorry, that's too long","bd_js_could_not_find_address_try_again":"Sorry, we couldn't find the address. Please try again","bd_js_lack_of_reviews":"Lack of reviews","bd_saving_percent_off":"{0}%<br>off","bd_js_missing_book_information":"Missing book information or cover","bd_js_total_basket_count":"{0, plural, one {You have <b><span class='item-count'>1</span> <span class='item-text'>item</span></b> in your basket} other {You have <b><span class='item-count'>#</span> <span class='item-text'>items</span></b> in your basket}}","bd_js_total_cost":"Total cost: <b class='pink-text big total'>{0}</b>","bd_js_show_less":"show less","bd_try_abe_books":"Try AbeBooks","bd_js_item_added_to_your_basket":"Item added to your basket","bd_js_quick_view":"Quick View","bd_js_lack_of_inside_images":"Lack of inside images","bd_rrp":"RRP","bd_link_prefix":"","bd_js_wrong_book_information":"Wrong book information or cover","bd_js_unable_get_address_enter_manually":"Sorry, we are unable to get the address. Please enter manually:","bd_js_keep_typing_to_refine_search_results":"Keep typing to refine the search results","bd_pre_order":"Pre-order","bd_js_top_categories":"Top Categories","bd_price_save":"Save {0}","bd_notify_me":"Notify me","bd_js_name_only_letters":"Sorry, full name can only contain letters","bd_js_show_more":"show more","bd_js_enter_valid_email_address":"Please enter a valid email address","bd_js_delivery_time":"Delivery time","bd_js_enter_address_manually":"Enter address manually","bd_js_more_categories":"More Categories","bd_30_day_low_price_carousel":"30-day low price","bd_js_continue_shopping":"Continue Shopping","bd_js_account_and_help":"Account & Help","bd_js_price":"Price","bd_js_basket_checkout":"Basket / Checkout","bd_add_to_basket":"Add to basket","bd_js_enter_first_last_name":"Please enter a first and last name","bd_js_please_enter_your":"Please enter your"}
