Getting the Message across

Getting the Message across

  • Hardback
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Description

"Getting the Message Across" is a guide to communications, publicity and media sklls for the use of activists and organizations on the left. Sue Ward starts from the premise that the left has always been inexcusably incompetent at communicating its message, selling itself and projecting an identity. The book explains how things have gone wrong and why good communications work is essential. It covers the importance of clarifying both message and target audience, choice of medium, use of language and images, answers all the key questions about effective promotion and throws in some innovative suggestions at the same time.show more

Product details

  • Hardback | 192 pages
  • 138 x 216mm
  • PLUTO PRESS
  • London, United Kingdom
  • 0745302793
  • 9780745302799

Table of contents

Introduction - what about?; why?; problems and issues; clarifying your message and your target; choice of communication methods; research techniques; the words you use; the images you use; getting your message into the press; radio and TV; distributing your own material; other propaganda methods; backing up the message.show more