Getting Digital Marketing Right

Getting Digital Marketing Right : A Simplified Process for Business Growth, Goal Attainment, and Powerful Marketing

3.65 (35 ratings by Goodreads)
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Description

You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with different consultants, agencies, and potential hires. Still, there's still no clear answer... How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion-dollar advertising campaign, this might be easy. But, we aren't in that position. Discover how to Grow Your Business and Attain Your Goals. It takes just two things for powerful marketing... First of all, you need to know how to turn your digital presence into something useful, like leads or customers. To do this, you need a digital sales funnel in place - from top to bottom. These are the six stages of the Digital Sales Funnel: Stage 1: Generate Demand Stage 2: Capture Quality Leads Stage 3: Nurture Leads Stage 4: Convert Leads into Customers Stage 5: Close, Deliver, & Satisfy Stage 6: Referrals and Follow Up But that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a strategy. Learn to Develop a Strategy with 5-Steps: 1. Where are you today? 2. Finding Your Ideal 3. Mapping Out Your Plan 4. Getting Your Hands Dirty 5. Recap & Review Have you noticed we didn't say that you have to know how to do popular digital marketing tactics? Search engine optimization has backlinks to build and keywords to optimize for. Email lists have to be set up, connected to your website, and segmented based on the audience. Your website - well that might need to be coded from the ground up again. But we aren't going to worry about that. It isn't our job to know how to build a website, or do SEO, or any of that technical knowledge. That's not what getting digital marketing right is about. We do want to know how these techniques will help us and if they make sense for our business. That's what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy. What does it take to move us from today to our ideal future? The only way to get there is to know what that future ideal is, where we are today, and what plan will help us in that journey. Developing a strategy like this is exciting! Whether you call it online marketing, internet marketing, or digital marketing, it all comes down to this: we want a method we can leverage to grow our business and reach our goals. Digital marketing can be the way to grow your business and attain your goals. Digital marketing can be powerful marketing. You just need a digital sales funnel and a strategy.show more

Product details

  • Paperback | 219 pages
  • 148.6 x 214.1 x 18.5mm | 358.34g
  • Createspace Independent Publishing Platform
  • United States
  • English
  • black & white illustrations
  • 1507642245
  • 9781507642245
  • 709,893

About David J Bradley

David J. Bradley, MBA is the CEO of The Bradley Business Group (TheBBG.com). Born and raised in North Providence, Rhode Island, his entrepreneurial spirit, strategic mindset, and digital savvy lead him to consulting with businesses internationally. Driven by an intersection of passions in emotional intelligence, communication, psychology, technology, neuroscience, and marketing, David's purpose is to help others realize their growth potential and experience the benefits of a strategic approach. David obtained his MBA specialized in marketing at Providence College, where he served as a Business Education Innovation fellow, developing programming taught in an undergraduate colloquium and MBA classrooms. David continues to write as a contributor to several other books and over 25 publications.show more

Rating details

35 ratings
3.65 out of 5 stars
5 26% (9)
4 34% (12)
3 29% (10)
2 3% (1)
1 9% (3)
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