Genre In The New Rhetoric

Genre In The New Rhetoric

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Since The Mid-1980s The Notion Of "Genre" Has Been Dramatically Redefined. This redefinition has prompted theorists and scholars alike to analyze the shaping power of language and culture, and the interplay between the individual and the social.; Recent work in genre studies has drawn upon ideas and developments from a wide range of intellectual disciplines including 20th-century rhetoric, literary theory, sociology and philosophy of science, critical discourse analysis, education and cultural studies. In this text, leading theorists reflect and capitalize on the growing interest in genre studies across these allied fields, and examine the powerful implications this reconception of genre has on both research and teaching.
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Product details

  • Hardback | 254 pages
  • 159 x 235 x 16mm | 567g
  • London, United Kingdom
  • English
  • 074840256X
  • 9780748402564

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Table of contents

Introduction: Locating Genre Studies: Antecedents and Prospects. Genre Theory: Genre as a Social Action; Anyone for Tennis?; Rhetorical Community: The Cultural Basis of Genre; Systems of Genres and the Enactment of Social Intentions. Research into Public and Professional Genres: The Lab vs. the Clinic: Sites of Competing Genres; On Definition and Rhetorical Genre; A Genre Map of R & D Knowledge Production for the US Department of Defense; Observing Genres in Action: Toward a Research Methodology; Genre and the Pragmatic Concept of Background Knowledge. Applications in Education: "An Arousing and Fulfillment of Desires": The Rhetoric of Genre in the Process Era...and Beyond; "Do as I Say": The Relationship between Teaching and Learning New Genres; Traffic in Genres, In Classrooms and Out.
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