General Managers in Action

General Managers in Action : Policies and Strategies

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This is a revision of a textbook with cases first published in early 1988. The second edition has been substantially revised to take into account reactions to the first edition. The book is longer and has new chapters on financial management, global management, and Boards of Directors. Other chapters have been revised to include topics such as ethics, strategic alliances, and Europe more

Product details

  • Hardback | 724 pages
  • 175.26 x 233.68 x 40.64mm | 1,270.05g
  • Oxford University Press Inc
  • New York, United States
  • English
  • Revised
  • 2nd Revised edition
  • line figures, tables
  • 0195073673
  • 9780195073676