Game Thinking

Game Thinking : Innovate Smarter & Drive Deep Engagement with Design Techniques from Hit Games

4.07 (87 ratings by Goodreads)
By (author)  , Foreword by  , Illustrated by 

Free delivery worldwide

Available. Expected delivery to the United States in 15-20 business days.

Not ordering to the United States? Click here.


How are market-leading products born?

Successful innovations may end up reaching a mainstream audience, but they never start off that way. That's the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life.

Instead, find the "superfans" hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to start solving the problem your product will eliminate. Show your idea to these people. What do they love about it? Where does it seem to go in the wrong direction? Allowing these early fans to "play" with your idea gives you fast, accurate answers to your most pressing questions long before your product is built.

Game Thinking supercharges your progress

That's where Game Thinking comes in. In this groundbreaking book, Amy Jo Kim lays out a step-by-step system for crafting products that people love...and keep loving. The secret? Develop "impossible to put down" products by using techniques that the fast-moving games industry employs when making games that glue millions of players to their screens.

During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.

Build successful products like a (game) master

Building on the principles of lean/agile design and design thinking, Game Thinking covers five powerful strategies you can use to create your next hit product:

Accelerate innovation by testing your highest risk assumptions first

Use insights from superfans to build a product that fits how people really behave

Keep customers engaged with a coherent and compelling customer journey

Improve your product concept by rapidly testing and tuning the core experience

Plot your development path with the Game Thinking roadmap

Get your hands on Game Thinking, and start innovating smarter today.
show more

Product details

  • Paperback | 214 pages
  • 203 x 254 x 14mm | 599g
  • English
  • Illustrations, color
  • 099978854X
  • 9780999788547
  • 68,651

Rating details

87 ratings
4.07 out of 5 stars
5 37% (32)
4 39% (34)
3 20% (17)
2 3% (3)
1 1% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X