Fundraising for Dummies

Fundraising for Dummies

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Description

Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you toFind the secrets of writing grants that get the greenConduct effective grassroots campaigns, phone and mail solicitations, events, and moreDiscover tips on starting a nonprofit organization from scratchPut the fun" in fundraisingWatch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies turns your marketing techniques into solid gold.show more

Product details

  • Paperback | 384 pages
  • 189 x 235 x 26.2mm | 726.57g
  • John Wiley & Sons Inc
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • English
  • 0764552201
  • 9780764552205

About John Mutz

John Mutz is chairman of the United Way of Central Indiana and served as president of the Lilly Endowment. Katherine Murray has written several books about fundraising and advises nonprofits.show more

Table of contents

Introduction. PART I: Gearing Up to Raise Funds. Chapter 1: Putting the Horse Before the Spark: Fundraising Starts with Passion. Chapter 2: Fundraising Facts: Turning Gold into Good. Chapter 3: Fundraising Issues and Ethics: How We View What We Do. Chapter 4: The Case Statement: Your Agency's Who, What, Why, and How. Chapter 5: Getting Your Board on Board. Chapter 6: Valuing Volunteers - Philanthropists and Fundraisers. Chapter 7: A Map to the Stars: Creating a Fundraising Plan. PART II: Getting to Know your Donor. Chapter 8: The Ins and Outs of Donor Research. Chapter 9: Meet Your Donor! Chapter 10: At the High End: Cultivating Major Givers. Chapter 11: The Ask - And Why "No!" Can Lead to "Yes!". PART III: Using your Fundraising Tools. Chapter 12: Say It in Print - Direct Mail, Annual Reports, and More. Chapter 13: Writing Winning Grant Proposals. Chapter 14: Working the Media: Is Image Everything? Chapter 15: Working the Phones (You Don't Have to Be Hated). Chapter 16: Web Assertiveness Training: Fundraising on the 'Net. PART IV: On the (Fundraising) Campaign Trail. Chapter 17: Organizing, Implementing, and Celebrating Your Annual Fund. Chapter 18: Black Tie Optional: The Special Event. Chapter 19: The Capital Campaign: Building Buildings, Non-Buildings, and Futures. Chapter 20: Planning for Major Gifts. Chapter 21: Preparing for Planned Gifts. Chapter 22: Fundraising's Secret Weapon: The Challenge Grant. Chapter 23: The Future of Fundraising: Some Predictions. PART V: The Part of Tens. Chapter 24: Ten Best Opening Lines. Chapter 25: Ten Excuses for the Failed Event. Chapter 26: Ten Fundraising Horror Stories. Chapter 27: Ten Ethical Dilemmas. Chapter 28: Ten Sure-Fire Turnoffs (And How To Avoid Them). Appendix: Checklists and Safety Nets. Index. Book Registration Information.show more

Rating details

86 ratings
3.55 out of 5 stars
5 20% (17)
4 31% (27)
3 36% (31)
2 10% (9)
1 2% (2)
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