Fundamentals of Strategy

Fundamentals of Strategy

4.06 (32 ratings by Goodreads)
  • Paperback
By (author)  , By (author)  , By (author) 

List price: US$83.01

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Were you looking for the book with access to MyStrategyLab? This product is the book alone, and does NOT come with access to MyStrategyLab. Buy Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation (ISBN 9780273757337) if you need access to the MyStrategyLab as well, and save money on this brilliant resource. Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of more

Product details

  • Paperback | 304 pages
  • 188 x 244 x 14mm | 557.92g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • Student edition
  • 2nd Student Manual/Study Guide
  • col. Illustrations
  • 0273757253
  • 9780273757252
  • 356,065

Table of contents

1 Introducing strategy 2 The environment 3 Strategic capabilities 4 Strategic purpose 5 Business strategy 6 Corporate strategy and diversification 7 International strategy 8 Innovation strategies 9 Mergers, acquisitions and alliances 10 Strategy in action Appendices Glossary Indexshow more

Rating details

32 ratings
4.06 out of 5 stars
5 28% (9)
4 56% (18)
3 12% (4)
2 0% (0)
1 3% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X