Fundamentals of Strategy

Fundamentals of Strategy

4.13 (36 ratings by Goodreads)
  • Paperback
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Were you looking for the book with access to MyStrategyLab? This product is the book alone, and does NOT come with access to MyStrategyLab. Buy Fundamentals of Strategy, 2/e with MyStrategyLab and The Strategy Experience simulation (ISBN 9780273757337) if you need access to the MyStrategyLab as well, and save money on this brilliant resource. Fundamentals of Strategy is a concise version of the market-leading text Exploring Strategy. It has been developed for students on short courses in strategy - for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.
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Product details

  • Paperback | 304 pages
  • 188 x 244 x 14mm | 557.92g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • Student edition
  • 2nd Student edition
  • col. Illustrations
  • 0273757253
  • 9780273757252
  • 400,553

Table of contents

1 Introducing strategy2 The environment3 Strategic capabilities4 Strategic purpose5 Business strategy6 Corporate strategy and diversification7 International strategy8 Innovation strategies 9 Mergers, acquisitions and alliances10 Strategy in action Appendices GlossaryIndex
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Rating details

36 ratings
4.13 out of 5 stars
5 33% (12)
4 53% (19)
3 11% (4)
2 0% (0)
1 3% (1)
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