Fundamentals of Newspaper Building : A Brief Consideration of the General Business Principles (Classic Reprint)
Excerpt from Fundamentals of Newspaper Building: A Brief Consideration of the General Business Principles In Newspaper Building and Building News paper Advertising I have presented more complete and detailed consideration of the subject by telling the why and the how of great successes of the last forty years, the most important in the develop ment of modern independent journalism. A careful reading and study of the simple truths laid down in this little guide to the best modern news paper business practices and principles will give the student or novice a broad er and more practical grasp of the business than is possessed by many long in the harness. In the past, and even today, the majority of newspaper men were and are poor and inefficient busi ness men who, while engaged in serving the public, think that they are entitled to a living; they are de void of that keen business ability to earn and merit through more effective. Service not a mere hand-to mouth living but fair compensation. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
- Paperback | 188 pages
- 152 x 229 x 10mm | 259g
- 21 Jan 2018
- Forgotten Books
- 32 Illustrations; Illustrations, black and white