Frontiers of Financial Services

Frontiers of Financial Services : Turning Customer Interactions into Profits

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Capitalize on the promise of one-to-one finance: lower transaction costs, stronger customer relationships, greater profitability.-- Build a core one-to-one finance engine that integrates all your customer-facing systems and market channels.-- Deliver the compelling customer experience your customers value most.-- Convergence and the financial services superstore: making it work.In Frontiers of Financial Services, leading one-to-one finance practitioners show how to capitalize on the real opportunities presented by technology and financial convergence. From strategy to applications, wireless to personalization, account aggregation to electronic bill presentment, the authors show how to strengthen your relationships, extend your competitive advantage, lower costs, and give customers what they really want -- answers tailored to their needs -- and what you want -- profitability. Learning from today's most significant successes and failures, you'll discover how to achieve the promise of convergence without falling victim to the pitfalls; how to leverage the untapped value of your customer data, and how to build a core one-to-one finance engine that integrates all your customer-related systems. The authors review today's most important tools and technologies, showing how to integrate them into an overall strategy focused on the customer. Along the way, you'll learn how to deliver true personalized service and 1:1 marketing cost-effectively, and how to deliver on the promise of upselling and cross-selling to make every customer more profitable.
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Product details

  • Hardback | 350 pages
  • 152 x 229mm
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130620548
  • 9780130620545