From Start-Up to Success

From Start-Up to Success : The Xiecheng Management Story

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Description

This casebook tells the story of Xiecheng, a hugely successful hotel chain in China, with a clear focus on the forming and creation of its powerful and successful management team. Who they are, and the part they played in Xiecheng's impressive growth and performance. The reader will benefit from a clear insight into how a company expands and ideas to help overcome challenges and pitfalls along the way. Part of the practical new Cases in Modern Chinese Business series which offer revealing insights and analysis on how business is done in China. They offer case studies on how companies in China get started and how they succeed and fail. Clear and practical, each book explores how Chinese companies are expanding and thriving in the international market. All titles were written in China and give the real flavour of the Chinese business arena and some of the key players. To understand the economic and financial success of modern China it helps to get to know the business environment and some of the leading protagonists. These revealing new books show you how.
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Product details

  • Paperback | 220 pages
  • 170 x 244 x 19.05mm | 368g
  • Reading, United Kingdom
  • English
  • 1844641074
  • 9781844641079