From Kitchen to Consumer : Entrepreneur's Guide to Commercial Food Production
This text contains factual, technical, and resource information that is useful in helping new entrepreneurs to market and establish a food manufacturing business. It covers such topics as choosing a food product, developing that product, legal and economic aspects of the food marketing business, successful marketing, advertizing, packaging and food safety.
- Paperback | 252 pages
- 149.86 x 226.06 x 22.86mm | 635.03g
- 01 Oct 1991
- Elsevier Science Publishing Co Inc
- Academic Press Inc
- San Diego, United States
Table of contents
Choosing the right product; developing your product; organizing your business; raising capital; manufacturing strategies; protecting yourself and the consumer; marketing your product; looking to the future; appendices.