From Kitchen to Consumer

From Kitchen to Consumer : Entrepreneur's Guide to Commercial Food Production

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Description

This text contains factual, technical, and resource information that is useful in helping new entrepreneurs to market and establish a food manufacturing business. It covers such topics as choosing a food product, developing that product, legal and economic aspects of the food marketing business, successful marketing, advertizing, packaging and food safety.
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Product details

  • Paperback | 252 pages
  • 149.86 x 226.06 x 22.86mm | 635.03g
  • Academic Press Inc
  • San Diego, United States
  • English
  • 0126627703
  • 9780126627701

Table of contents

Choosing the right product; developing your product; organizing your business; raising capital; manufacturing strategies; protecting yourself and the consumer; marketing your product; looking to the future; appendices.
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