Framework for Marketing Management

Framework for Marketing Management

3.3 (191 ratings by Goodreads)
By (author)  , By (author)  , By (author) 

List price: US$190.00

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.show more

Product details

  • Paperback | 360 pages
  • 190.5 x 226.06 x 12.7mm | 408.23g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • Revised
  • 5th Revised edition
  • black & white tables, diagrams, figures
  • 0132539306
  • 9780132539302
  • 875,062

Rating details

191 ratings
3.3 out of 5 stars
5 17% (32)
4 29% (55)
3 32% (62)
2 13% (24)
1 9% (18)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X