The Four

The Four : The Hidden DNA of Amazon, Apple, Facebook and Google

3.88 (7,681 ratings by Goodreads)
By (author) 

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Description

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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Product details

  • Paperback | 336 pages
  • 110 x 178 x 20mm | 179g
  • Corgi Books
  • London, United Kingdom
  • English
  • 0552176230
  • 9780552176231
  • 7,032

Review Text

"Well argued and accessible... refreshingly clear-eyed" Brad Stone, author of The Everything Store
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Review quote

"Well argued and accessible... refreshingly clear-eyed" -- Brad Stone, author of The Everything Store
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About Scott Galloway

Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre-preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the 'World's 50 Best Busi-ness School Professors' by Poets & Quants. His weekly YouTube series, 'Winners and Losers,' has generated tens of millions of views.
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Rating details

7,681 ratings
3.88 out of 5 stars
5 29% (2,192)
4 41% (3,116)
3 23% (1,766)
2 6% (484)
1 2% (123)
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