Foundations for Fundraising

Foundations for Fundraising

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Fund-raising is not just asking for money. The successful fundraiser understands the essential relationship between donor and cause, and sees donors as partners in meetings needs. This is a guide and stimulus at all points of experience and practice. Through case studies Redmond Mullin examines the basic principles of fundraising. These principles apply to all forms of support - gifts or grants, sponsorship or promotions, employee activity, events or functions - separately or in combination. The book emphasises the characteristics of the not-for-profit sector and the roles and status of fundraising within it, and provides an outline history of professional fundraising from the first century to today, providing a context and background for present practice. Case studies outline both the theory and practice of successful more

Product details

  • Paperback | 200 pages
  • 178 x 235mm | 172g
  • London, United Kingdom
  • 1872860737
  • 9781872860732

Table of contents

2,000 Years of Disreputable History. Fundraising Values and Ideals. The Fundraising Cycle. Fundraising Leadership and Process. Increasing Returns. more