Foundations of E-Commerce

Foundations of E-Commerce : International Edition

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For courses in Electronic Commerce.Relying on years of experience as an executive and consultant-rather than on theory alone-the author approaches writing about technology and business concepts with a down-to-earth practical application. The result is a text that includes numerous real-world examples, and explanations of how concepts are implemented. The text educates tomorrow's professionals so they understand both the technologies that serve as infrastructure and the business models taking advantage of the more

Product details

  • Paperback | 325 pages
  • 203 x 254mm | 1,000g
  • Pearson Education (US)
  • Pearson
  • United States
  • 0131227858
  • 9780131227859

About Effy Oz

Effy Oz received a Bachelor of Arts degree in economics and statistics and a Master of Business Administration from the Hebrew University of Jerusalem, then received a doctorate in Management Information Systems from Boston University. For 11 years Dr. Oz served as an executive for a large aerospace corporation and as the controller of a small company. His practical experience includes financial management, project management, cost accounting, inventory planning, contract administration and negotiation, development of information systems, and strategic planning. Dr. Oz has served on the faculties of Boston University, Boston College, Wayne State University, and Pennsylvania State University, where he now serves as an associate professor of management science and information systems. He is the author of five books and numerous articles in academic and professional journals, including MIS Quarterly, Communications of the ACM, Decision Sciences, Information & Management, Omega, Journal of Systems Management, Journal of Business Ethics, Journal of Computer Information Systems, and Journal of Global Information Management. Dr. Oz has been on the editorial boards of two academic journals and on the Encyclopedia of Information Systems. His opinions on systems integration and computer ethics have been quoted by print and television media. Dr. Oz is a frequent speaker before corporate and professional groups. In 1997, the Information Systems Section of the American Accounting Association awarded Dr. Oz the Notable Contribution to the Information Systems Literature Award. In 2000, his campus colleagues awarded him the Distinguished Research Award. In April 2000, Dr. Oz co-founded 2ce, Inc., a software company that specializes in development of three-dimensional Web browsers. Until February 2001 he served as the company's CIO and CFO. Dr. Oz is married and has four children. His favorite leisure activities include racquetball, in-line skating, and more

Table of contents

1. The Internet: Past and Present. 2. Essential of Telecommunications. 3. The Three Levels of Websites. 4. Web Software. 5. Establishing a Website. 6. EDI and the Internet. 7. Business-to-Business: A Variety of Models. 8. Business-to-Consumer E-Commerce. 9. Marketing on the Web. 10. Security and Privacy Issues. 11. Legal Issues. 12. E-Money. 13. The Future of E-Commerce. Glossary. more