Foundations of Marketing Theory: Toward a General Theory of Marketing

Foundations of Marketing Theory: Toward a General Theory of Marketing : Toward a General Theory of Marketing

2.33 (3 ratings by Goodreads)
By (author) 

List price: US$59.95

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

This is a thoroughly revised and updated edition of Shelby Hunt's classic text on marketing theory. Like its predecessors, this new edition presents a theory of marketing that focuses on the discipline's multiple stakeholders. It develops a practical "tool kit" for developing and analyzing theories based on the philosophy of science. This edition breaks new ground with a focus on the concept that "resource-advantage theory" provides the foundation for a general theory of marketing. Both evolutionary and revolutionary, this new edition of the best selling work is an essential primary text for courses and seminars on marketing theory as well as marketing research and management theory.
show more

Product details

  • Paperback | 328 pages
  • 185.42 x 238.76 x 20.32mm | 566.99g
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • tables, figures, index
  • 0765609304
  • 9780765609304

Table of contents

Chapter 1. Introduction Chapter 2. On the Marketing Discipline Chapter 3. The Morphology of Explanation Chapter 4. Explanation: Issues and Aspects Chapter 5. The Morphology of Scientific Laws Chapter 6. Scientific Laws: Issues and Aspects Chapter 7. The Morphology of Theory Chapter 8. Theory: Issues and Aspects Chapter 9. Toward a General Theory of Marketing
show more

Rating details

3 ratings
2.33 out of 5 stars
5 0% (0)
4 0% (0)
3 33% (1)
2 67% (2)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X