Formula One

Formula One : The Business of Winning

3.6 (5 ratings by Goodreads)
  • Paperback
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Formula One motor racing is today the richest and most powerful sport in the world. Combining glamour, engineering excellence, advanced technology, danger and speed, it ranks alongside the Olympic Games and soccer's World Cup as one of the world's greatest sporting events. In this book, Russell Hotten examines for the first time the business and finance of Formula One including the sport's movers and shakers, its multi-millionaire drivers, and the team owners, sponsors and more

Product details

  • Paperback | 311 pages
  • 156 x 215mm | 527g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • New edition
  • New edition
  • colour illustrations, index
  • 0752830872
  • 9780752830872

Table of contents

Milestones: birth of a business, the British are coming; the professionals: the ringmaster, Max's new deal, Formual One goes public; Italian style: Ferrari - Fr's elder statesman, Benetton - Fr's upstarts; racing entrepreneurs: McLaren - big ambitions, Willians - pure racer, Stewart - building a winner; Oiling the wheels - the cost of competing, the art of sponsorship, addicted to tobacco; formula for TV - the power of television, the future is digital; motors and racing: racing improves the breed, made in Britain; fast money - the drivers; conclusions - where now? and more

Rating details

5 ratings
3.6 out of 5 stars
5 20% (1)
4 40% (2)
3 20% (1)
2 20% (1)
1 0% (0)
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