Focus on the Customer: Complete Pack

Focus on the Customer: Complete Pack

  • Mixed media product

List price: US$296.31

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Description

This is one of a series of toolkits which has been developed to equip managers with the knowledge they need on business issues. These management training packages should equip managers with the skills needed to succeed. They can be used for self-directed learning or to inspire a team. Built around a 25-minute documentary style video, they contain practical advice, based on the experience of leading figures from public and private sector businesses. The kits highlight relevant points, focus attention on the key issues and provide ideas for action within the reader's business. The complete toolkit contains two videos, one uninterrupted version, the other with pauses, prompts and action points, a user manual outlining how to use the toolkit, the key learning points and practical hints for implementation, a workbook for individual use, a manager's guide for team development and a notepad, pencil and folder. In addition, there are budget packs. The budget packs contain one uninterrupted version of the video, a user manual outlining how to use the toolkit, the key learning points and practical hints for implementation, one folder, pad and pencil for note taking. In considering customers, "Focus on the Customer" looks at who they are, where they are and what they want. The toolkit shows executives how to identify key areas for research, reveals the latest market research techniques and shows how the techniques are best implemented. At Alton Towers, managers discuss how new attractions are developed to meet customer entertainment, Marks & Spencer illustrates how customer focus applies not only to consumers, but suppliers and executives from ICL and the Borough of King's Lynn and West Norfolk complete the picture.show more

Product details

  • Mixed media product
  • Elsevier Health Sciences
  • CHURCHILL LIVINGSTONE
  • London, United Kingdom
  • 0582254566
  • 9780582254565