Focus

Focus : The Future of Your Company Depends on It

4.05 (565 ratings by Goodreads)
By (author) 

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Description

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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Product details

  • Paperback | 304 pages
  • 137 x 203 x 23mm | 295g
  • HarperCollins Publishers
  • New York, NY, United States
  • English
  • 0060799900
  • 9780060799908
  • 32,133

Rating details

565 ratings
4.05 out of 5 stars
5 39% (218)
4 35% (195)
3 22% (122)
2 4% (20)
1 2% (10)
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