Focus
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Focus : The Future of Your Company Depends on It

4.02 (325 ratings by Goodreads)
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Description

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.show more

Product details

  • Paperback | 304 pages
  • 132.1 x 198.1 x 22.9mm | 226.8g
  • HarperCollins Publishers Inc
  • HarperCollins Publishers
  • New York, NY, United States
  • English
  • black & white illustrations
  • 0060799900
  • 9780060799908
  • 141,389

Rating details

325 ratings
4.02 out of 5 stars
5 35% (115)
4 38% (125)
3 21% (69)
2 3% (10)
1 2% (6)
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