Flour : A Baker's Collection of Spectacular Recipes
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SALES HANDLE: Recipes for 100 favorite treats from Flour, a Boston bakery with 4,000 customers a day. KEY SELLING POINTS: * Author is a mediagenic Chinese-American female entrepreneur who shifted focus from economics and mathematics to baking. * Flour Bakery + Cafe, the bakery, has received tons of media coverage, from Food & Wine to the New York TImes, and tons of local (Boston coverage). Was voted Best in Boston in several categories every year since 2002. * More than 4,000 people a day visit the bakery, demonstrating a strong fan base and tourist traffic via the bakery. * Cookbooks from regional bakeries are performing well in the marketplace, and this one of the few from the Northeast. ** Coverage: Flour bakery + cafe has been featured in Gourmet, Food&Wine, Bon Appetit, the New York Times, Conde Nast Traveler, Lucky Magazine, Inc. Magazine, and Boston Magazine and has received numerous Best of Boston awards. Flour was also featured on Throwdown with Bobby Flay on the Food Network in which Joanne's sticky buns won over Chef Flay's.
- Hardback | 320 pages
- 196 x 260 x 29mm | 1,361g
- 26 Nov 2010
- CHRONICLE BOOKS
- San Francisco, United States
It's hard to believe that Flour is Joanne Chang's first book, because the level of mastery, precision and experience in it make it feel like the work of someone who's been showing new bakers the light and the way for a very long time. --NPR, Ten Best Books of 2010
About Joanne Chang
An honors graduate of Harvard College with a degree in Applied Mathematics and Economics, Joanne left a career as a management consultant to enter the world of professional cooking. pastry career: * garde-manger cook at Boston's renowned Biba restaurant * assisting the owner/head-baker of Bentonwood Bakery in Newton * Pastry Chef at Rialto restaurant in Cambridge. * pastry chef at Payard Patisserie and Bistro *pastry chef at Mistral In 2000, she opened Flour, a bakery and cafe, in Boston's South End. In 2007 she opened a second branch of Flour in the Fort Point Channel area. Joanne writes pastry articles and reviews cookbooks for Fine Cooking magazine. She teaches classes and advises pastry cooks both within the bakery and at area cooking schools. She opened a Chinese restaurant called Myers + Chang with her husband Christopher Myers in the South End neighborhood in the fall of 2007. An avid runner, she has competed in every Boston Marathon from 1991 - 2006. * live television performances, including throwdown with Bobby Flay * appeared in the Baking Across America series with King Arthur Flour (see: http://www.youtube.com/watch?v=Tk7YfzA2cyY)