Floriculture : Designing and Merchandising

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This comprehensive book offers an introduction to the floral design industry. It includes step-by-step instructions complete with illustrations and material lists for dozens of projects. Projects are built around low-cost materials and include suggestions on how to incorporate native materials to further reduce costs. It is written in a concise, easy-to-follow manner that is appropriate even for readers with no background in floral design. The book includes a rating scale to enable readers to evaluate their own work. This highly illustrated floral design guide provides the instruction and inspiration necessary to create unique floral designs.show more

Product details

  • Hardback | 496 pages
  • 187.96 x 233.68 x 27.94mm | 1,065.94g
  • Cengage Learning, Inc
  • Delmar Cengage Learning
  • Clifton Park, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0766815609
  • 9780766815605

Table of contents

Preface, Acknowledgments, Unit 1: Exploring Careers in the Retail Flower Business. Unit 2: The History of Floral Design. Unit 3: Principles of Design. Unit 4: Selection of Cut Flowers and Greens. Unit 5: Conditioning and Storing Cut Flowers and Greens. Unit 6: Mechanics and Supplies Used in Floral Design. Unit 7: Selecting Wire and Wiring Flowers. Unit 8: Selecting Ribbons and Typing Bows. Unit 9: Boutonnieres and Corsages. Unit 10: Bud Vases. Unit 11: Circular Arrangements. Unit 12: Triangular Arrangements. Unit 13: Line Arrangements. Unit 14: Constructing Wreaths. Unit 15: Holiday Arrangements. Unit 16: Wedding Flowers. Unit 17: Sympathy Flowers. Unit 18: Drying Flowers. Unit 19: Arranging Permanent Flowers. Unit 20: Selecting Indoor Plants. Unit 21: Decorating Potted Plants. Unit 22: Pricing Strategies. Unit 23: Selling in the Flower Shop. Unit 24: Displays. Unit 25: Delivery. Unit 26: Professional Organizations. Appendix A: Cut Flowers. Appendix B: Cut Foliages. Appendix C: Dried Materials. Appendix D: Foliage Houseplants. Appendix E: Permanent Flowering Potted Plants. Appendix F: Temporary Flowering Potted Plants. Appendix G: Flower Arrangement Rating Scale. Glossary. Index.show more

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