Flight Of The Titans Battle to Beat Boeing.

Flight Of The Titans Battle to Beat Boeing.

2.85 (14 ratings by Goodreads)
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Description

In the Super Bowl of the airline industry, there are two opposing sides: Airbus of Europe versus Boeing of America. Both sides have only one goal - to become the world's leading aircraft maker. This is the remarkable account of Airbus' launch of the largest passenger plane ever to fly, how they risked everything in a heavyweight contest, where the money is staggering, and the political stakes are high. The Airbus A380 will be a monster above the clouds with gyms, a nightclub in the sky, and a 550 passenger capacity vs Boeing's super efficient long distance Dreamliner's 200-350. Will the A380 super-jumbo succeed when it is launched in 2006? With Boeing determined that it will fail, the stakes are high. This amazing story of rivalry and risk is a fascinating insight to both Airbus and Boeing, as they take their steps to take-off.show more

Product details

  • Paperback | 280 pages
  • 152 x 230 x 24mm | 381.02g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753510146
  • 9780753510148
  • 2,105,961

About Kenny Kemp

Kenny Kemp is the award-winning co-author of Go: An Airline Adventure the autobiography of Barbara Cassani.show more

Review quote

"'Boeing and Airbus spark biggest ever trade war' Sun"show more

Back cover copy

On a beautifully fresh spring morning, Airbus's new aeroplane took to the skies. Bigger than any commercial jet in history, the flight of the double-decker A380 almost immediately started the biggest trade war in aviation history. For the first time there is a serious challenge to Boeing's iconic 747 Jumbo Jet. Able to carry 800 passengers, Airbus believes the A380 is the plane for the future. However, Boeing have thrown their weight behind the 787 Dreamliner - a smaller, point-to-point airliner, with an emphasis on fuel economy and reduced emissions. It is a clash of ideals and inventions, of countries and convicitions, and the outcome is hard to predict. Award-winning journalist Kenny Kemp brilliantly recounts a battle of international interests that has been raging for the last 25 years. Exclusive interviews reveal what Boeing and Airbus really think of each other, who pulls the strings behind the scenes and how Boeing is responding to the new European challenge. Insightful, impartial and informed, The Flight of the Titans is a gripping account of rivalry and risk, and how two massive international companies are staking their reputations - and business - on their vision of the future.show more

Rating details

14 ratings
2.85 out of 5 stars
5 7% (1)
4 29% (4)
3 21% (3)
2 29% (4)
1 14% (2)
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