Fleet Embedded Publishing

Fleet Embedded Publishing

  • Paperback
By (author)  , By (author) 

List price: US$17.06

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

Digital media have lowered the barriers for producing and distributing content. The active user, reader, viewer is born and receives proper attention. One other category however, with potentially a much higher impact, is mostly overlooked. These are the embedded publishers: the commercial entities, societal organisations and governmental bodies that do not have publishing as their main goal but nevertheless start controlling their communications with in-house produced (embedded) information outlets. This publication explores the new phenomenon on the basis of a number of case studies in Belgium and the Netherlands, analyses the consequences for the information landscape and offers a range of response scenarios for the traditional media.
show more

Product details

  • Paperback | 92 pages
  • 148.08 x 209.8 x 5.33mm | 176.9g
  • London, United Kingdom
  • 0557110327
  • 9780557110322