Firms of Endearment

Firms of Endearment : How World-Class Companies Profit from Passion and Purpose

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<P>It&#39;s a fact: People are increasingly searching for higher meaning in their lives, not just more possessions. This trend is transforming the marketplace, the workplace, and the very soul of capitalism. Increasingly, today&#39;s most successful companies are those who&#39;ve brought love, joy, authenticity, empathy, and soulfulness into their businesses: companies that deliver emotional, experiential, and social value, not just profits. <B>Firms of Endearment</B> illuminates this: the most fundamental transformation in capitalism since Adam Smith. It&#39;s not a book about corporate social responsibility: it&#39;s about building companies that can sustain success in a radically new era. It&#39;s about great companies like IDEO and IKEA, Commerce Bank and Costco, Wegmans and Whole Foods: how they&#39;ve earned powerful loyalty and affection from all their stakeholders, while achieving stock performance that is truly breathtaking. It&#39;s about gaining "share of heart," not just share of wallet. It&#39;s about aligning the interests of all your stakeholders, not just juggling them. It&#39;s about understanding how the "new rules of capitalism" mirror the self-actualization focus of our aging society. It&#39;s about building companies that leave the world a better place. Most of all, it&#39;s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.</P>
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Product details

  • Electronic book text
  • Wharton School Publishing
  • United States
  • English
  • 0131348167
  • 9780131348165
  • 2,148,374

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305 ratings
3.89 out of 5 stars
5 34% (103)
4 35% (107)
3 20% (62)
2 9% (26)
1 2% (7)
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