The "Financial Times" Guide to Business Start Up 2008

The "Financial Times" Guide to Business Start Up 2008

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For almost 20 years and under its previous title as the "Lloyds TSB Small Business Guide," this book was the start up bible for over a million people. The ever valuable FT branding has catapulted this already successful book even higher in the charts to become an instant bestseller. "The FT Guide to Business Start Up "remains the only small business guide to be updated annually, making it the most up-to-date resource and reference book for anybody serious about starting and growing their own business. The fully updated edition of "The FT Guide to Business Start Up "takes you quickly and simply through finance, tax and law. This edition has been completely revised to reflect the latest tax and legal changes to coincide with the budget announcement. This essential guide also offers valuable advice on all of the crucial areas of running a business, and has been fully updated to reflect today's business environment, including a new section on e-marketing. Starting a business can feel risky - but this annually updated guide covers all the bases and will ensure both you and your business are heading for more

Product details

  • Paperback | 440 pages
  • 157 x 234 x 23mm | 674g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • Revised
  • 3rd Revised edition
  • 0273714872
  • 9780273714873
  • 1,426,462

Table of contents

Acknowledgements Update for the "Financial Times Guide to Business Start Up" 1. You and your ideas 2. Who will buy? 3. A spot of coaching 4. Your business identity 5. Are you sure? 6. The business plan 7. Timing the jump 8. Less than 100 per cent 9. Off the peg 10. Franchises 11. Beating the pirates 12. The right name 13. Getting the message across 14. Getting new customers 15. Building customer relationships 16. How to set a price 17. Choosing your workplace 18. Information technology - and other equipment 19. Professional back-up 20. Getting the right staff 21. Your rights and duties as an employer 22. Insurance 23. Forecasting 24. Raising the money 25. Staying afloat 26. Moving ahead 27. Not waving but drowning 28. Keeping the record straight 29. Tax 30. VAT 31. Pensions and retirement "References" "Index"show more

About Sara Williams

Sara Williams is the Chief Executive of Aim-quoted Vitesse Media PLC, an information publisher that specialises in business, investment and tax. She is a former investment analyst and finance lecturer. She has also had a successful finance and business jounalism career where she contributed to many major newspapers, including "The Financial Times "and appeared regularly on radio and more

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