A Field Guide to the Yettie

A Field Guide to the Yettie : Young Entrpreneurial Technocrats

3.42 (7 ratings by Goodreads)
  • Paperback
By (author) 

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Gone is the yuppie, the 1980s anomaly. In his place Sam Sifton offers a new business-cultural stereotype for the 21st century: the yettie. This is the manual for recognising over 20 different sub-species of yettie, explaining their habitats, behaviour, politics, buying habits and hidden desires.
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Product details

  • Paperback | 150 pages
  • 126 x 196 x 12mm | 199.58g
  • London, United Kingdom
  • 074755613X
  • 9780747556138

Rating details

7 ratings
3.42 out of 5 stars
5 14% (1)
4 14% (1)
3 71% (5)
2 0% (0)
1 0% (0)
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