A Field Guide to the Yettie : Young Entrpreneurial Technocrats
Gone is the yuppie, the 1980s anomaly. In his place Sam Sifton offers a new business-cultural stereotype for the 21st century: the yettie. This is the manual for recognising over 20 different sub-species of yettie, explaining their habitats, behaviour, politics, buying habits and hidden desires.
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- Paperback | 150 pages
- 126 x 196 x 12mm | 199.58g
- 05 Nov 2001
- Bloomsbury Publishing PLC
- London, United Kingdom