Festival and Special Event Management

Festival and Special Event Management

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Description

Festival and Special Event Management, 5th
edition continues the comprehensive overview of the theory
and procedures associated with festivals and special events
established in previous editions. The new edition of this
market-leading text introduces developments and professional tools,
and considers the globalisation and subsequent internationalisation
of event management.




The role of marketing and communication, environmental planning,
the increasing role of governments through the creation of event
strategies, and the different perspectives of event management are
all discussed. This edition aims to embrace and extend the growing
body of knowledge relating to event management by tracking many of
the recent changes and developments in the field. This offers
students a current, relevant textbook for their study and
professional reference.
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Product details

  • Paperback | 400 pages
  • 182 x 244 x 32mm | 1,152g
  • Milton, QLD, Australia
  • English
  • 5th Edition
  • 1742164617
  • 9781742164618
  • 23,208

Back cover copy

Festival & Special Event Management continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional 'tools', and considers the globalisation and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. Festival & Special Event Management offers a current and relevant text for study and professional reference.



Features

End-of-chapter case studies profle staged events to illustrate various concepts as presented in the text. Industry professionals present real-world examples. 'Event profle' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.

Festival & Special Event Management brings together a team of experienced authors who have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
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Table of contents

Preface.
Acknowledgements.


Examples at a glance.


PART 1: EVENT CONTEXT.


Chapter 1 An overview of the event field.


Chapter 2 Perspectives on events.


Chapter 3 Event impacts and legacies.


PART 2 PLANNING.


Chapter 4 The strategic planning function.


Chapter 5 Conceptualising the event.


Chapter 6 Project management for events.


Chapter 7 Financial management and events.


Chapter 8 Human resource management and events.


Chapter 9 Marketing planning for events.


Chapter 10 Promotion: integrated marketing communication
for events.


Chapter 11 Sponsorship of special events.


Chapter 12 Sustainable event management.


Chapter 13 Event tourism planning.


PART 3 EVENT OPERATIONS AND EVALUATION.


Chapter 14 Staging events.


Chapter 15 Logistics.


Chapter 16 Event evaluation and research.


PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION.


Chapter 17 Legal issues of event management.


Chapter 18 Risk management.


Index.
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About Johnny Allen

Johnny Allen was the foundation director of the
Australian Centre for Event Management (ACEM) at the University of
Technology, Sydney where he is now associate director, business
development. He was event manager for the Darling Harbour Authority
from 1989 to 1996, and has an extensive career in event planning.
Prior to his position at the ACEM, he was the special event manager
for Tourism New South Wales. Johnny is now semi-retired but
continues his involvement with event management and event
education.
William O?Toole is an international events
development specialist. He assists councils, cities, regions,
countries and companies to grow their events portfolio and write
their strategies. For five years he advised the Supreme Commission
forTourism in the Kingdom of Saudi Arabia on the development of
their tourism event program in the thirteen provinces. Bill trains
and assists the United Nations event organisers in places such as
the Sudan and Uganda and is facilitating the development of the
event industry in Kenya. He is a founding director of the Event
Management Body of Knowledge and key adviser to the International
Event Management Competency Standard. From Scotland to
Johannesburg, he has trained events staff in the application of
project and risk management to their events. Bill has been involved
in events innovation, creation, operations, management and strategy
in over 30 countries. He is currently writing a textbook on events
feasibility and development.


Rob Harris has been involved in event management,
education and research for over 10 years and has developed
undergraduate, postgraduate and TAFE programs in the area. Rob
teaches programs in event management in a number of countries
around the world including England, Scotland, Singapore, China,
Malaysia and New Zealand. He is a founding Director of the New
South Wales Festivals and Events Association and is a member of the
editorial board of the journals Event Management and
International Journal of Event Management Research . He is
currently completing his doctoral studies in the use of events as
tools in driving the ecologically sustainable development agenda of
the places where they take place.


Ian McDonnell is a senior lecturer in the Faculty of
Business?s School of Leisure, Sport and Tourism at the
University of Technology, Sydney (UTS) where he teaches management
and marketing of leisure and tourism services. He, along with
Johnny Allen, constructed the very fi rst academic course in event
management in Australia and perhaps the world ? the Executive
Certifi cate in Event Management held at UTS in 1996. He soon
discovered that there was no useful text book for a course of this
type, hence the origin of the this text, now in its fi fth edition.
He continues to research in event management, particularly the
sponsorship of events.
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Rating details

22 ratings
4.36 out of 5 stars
5 55% (12)
4 32% (7)
3 9% (2)
2 5% (1)
1 0% (0)
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