The Fast Track to Profit

The Fast Track to Profit : An Insider's Guide to Exploiting the World's Best Internet Technologies

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This book begins with an insightful synopsis of the business of the Internet. Very short, very clear, very instructive. This sets the stage for understanding the business principles that follow. The book also includes a step-by-step owner's manual, designed to give readers the tools they need to drive the net to greater profitability within their own business.
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Product details

  • Paperback | 224 pages
  • 151.9 x 229.1 x 15.2mm | 358.34g
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130463477
  • 9780130463470

Table of contents

Foreword. Preface. Acknowledgments. 1. Using Internet Technologies to Make Cold, Hard Cash. e-Schwab Buys Low and Sells High. Dell Revolutionizes the Process of Big-Ticket. Learning from the Mistakes of Others. Exploiting Major Internet Technology Trends. Preparing the Troops.2. Improving Your Business Scenarios. The Early Bird Catches the Worm. Checking Your Foundational Business Fundamentals. Developing Your Communications Infrastructure. Organizing, Storing, and Locating Information on the Internet. Integrating Your Design and Manufacturing Processes. Focusing on Customer and Tech Support. Selling Gizmos, Gadgets, and Intangibles. Over the Web. Reengineering the Way You Do Business.3. Reengineering the U.S. Auto Industry: DaimlerChrysler, Ford, and General Motors (GM). Change or Permanently Run out of Gas. Chrysler Ignites in Astonishing Ways. Ford and GM Hop on Board the Internet Express. Ford's Unique Set of Road Hazards. GM Navigates the Bumpy Road Ahead. Exploiting Internet Technologies in the U.S. Auto Industry. A Forward View.4. Reengineering the Financial Services Industry. The Financial Services Industry: Ripe for Change. Going Bust and Going Forward. A Giant Leap of Faith. Technology's Role in Security Issues. The Financial Services Industry Exploits the World's Best Internet Technologies. Giving Credit Where Credit Is Due. Cloudy Skies for the Insurance Industry. A Salute to USAA. High Fidelity. Banking on the Future.5. Reengineering the Travel Industry. The World Shrinks Before Our Very Eyes. Reservations about Reservations. Putting the Brakes on the Commission Gravy Train. An Expedient Twist in the Game. The Irresistible Allure of Perks. Increasing Profitability in the Travel Industry. Up, Up, and Away!6. Reengineering the Telecommunications Industry. From Ostriches to Idiots. Monopoly Money. Bypass Surgery. Now Entering the Ring: AT&T versus MCI. Meanwhile, Back at the Ranch? Wanting To Be in the Loop. The Internet Lures the Wild Guys. Madness and Mayhem. Unraveling the Tangled Web.7. The Great Eyeball Race. Reach Out and Touch Someone. Fishing for Eyeballs. The Slippery Slope from Dot.Com to Dot.Bomb. The Secrets to Dot.Com Success. Online Purchasing Purgatory. Online Purchasing Nirvana. Busy Signals.8. Insider Secrets Revealed. Insider Secret #1: Linking People and Processes. Insider Secret #2: Linking Electronic and Physical Universes. Insider Secret #3: Building and Sustaining Value Delivery Relationships and Partnerships. Insider Secret #4: Strengthening the Relationship with Your Customers.9. Driving the Internet: Step-by-Step Owner's Manual. Looking at Your Communications Infrastructure. Focusing on People, Not Processes. Driving All of Your Systems Toward Open Internet Systems. Focusing on Underlying Business Value Propositions. Rapidly Prototyping These New Value Propositions. Looking for Additional Linkages Between Systems, Processes, and People to Create Even Greater Value. Looking Beyond Your Organization's Boundaries for Other Partners and Solutions. The Fast Track to Profit.Appendix A: Technology Primer for Executives. Bibliography: Online Sources. Index.
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About Stephen McQuerry

LEE G. CALDWELL, Vice President and CTO of Hewlett-Packard's Imaging and Printing Systems organization, is responsible for strategic planning, business development, and technology strategy. As Director of Internet Technology Strategy for IBM, he was directly responsible for advanced Internet activities across the company. As Associate VP for Information Technology and Dean of Academic Computing at Indiana University, he was responsible for IT for the entire IU system. He holds a Ph.D. in Strategic Management from Texas A&M and a J.D. from BYU.
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