Fashion : From Concept to Consumer
This thoroughly revised survey examines the entire fashion industry from product development in textiles, apparel, and accessories, to marketing, wholesale distribution, and retailing. Featuring 125 exceptional color illustrations and 25 historic photographs, this edition starts readers off with a foundation in fashion fundamentals. It covers the development, production, and marketing of raw materials and traces the fashion manufacturing process from design and merchandising development through production and sales to retailers. It also provides information on every major designer and manufacturer including: Tommy Hilfiger, Donna Karan, Calvin Klein, Ralph Lauren, Isaac Mizrahi, and many more. The Sixth Edition now includes all-new sections on demographics, psychographics, globalization, marketing strategies, computer technology, and women's, men's and children's apparel and accessories. For professionals in the fashion industry, or individuals who want to learn more about it.
- Hardback | 376 pages
- 210.82 x 279.4 x 22.86mm | 907.18g
- 10 Aug 1998
- Pearson Education (US)
- United States
- 6th edition
Table of contents
I. THE FUNDAMENTALS OF FASHION. 1. Fashion Development. 2. Consumer Demand and Fashion Marketing. 3. Fashion Change and Consumer Acceptance. 4. Fashion Research and Analysis. II. THE RAW MATERIALS OF FASHION. 5. Textile Fiber and Fabric Production. 6. Textile Product Development and Marketing. 7. Trimmings, Leather, and Fur. III. THE MANUFACTURING OF FASHION. 8. International Fashion Centers. 9. Product and Design Development. 10. Apparel Production. 11. Accessory and Fur Manufacturing. 12. Wholesale Markets, Sales Promotion, and Distribution. IV. FASHION RETAILING. 13. Retail Stores. 14. Retail Fashion Merchandising. 15. Retail Fashion Promotion. Appendix: Career Guidelines. Fashion Industry Terminology. Index.