Fashion : From Concept to Consumer

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For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject more

Product details

  • Hardback | 416 pages
  • 221 x 276.9 x 22.9mm | 1,133.99g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 8th Revised edition
  • 0131173383
  • 9780131173385

Back cover copy

NEW VISUAL FOCUS! New and updated information in all four parts and 190 illustrationsFASHION FUNDAMENTALSChanging U.S. demographicsNew developments in globalization, sourcing, imports, and quota eliminationLatest trade agreementsLatest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systemsNew resources for color and designNew information on fashion forecasting and market researchUpdates on fashion services, Web sites, and publicationsTEXTILESLatest high-tech fiber development, including PLA, spider silk, and caseinTrends in textile product development, production, and marketingNanotechnology and "Smart" or "Performance" fabricsNew statistics and technical informationNew marketing strategiesGarment packages and importsNew information on trimsMANUFACTURINGLatest information on designers and international fashion centersNew designer profilesThe changing role of manufacturingProduct data management systemsUpdate on global sourcing and importsBrand extensions and acquisitionsNew information on accessory product development and marketingNew information on trade shows, location updates, and timing of marketsRunway vs. showroom Manufacturer/retailer relationshipsRETAILINGNew information on categories, store ownership, and organizationNew information on shopping center categoriesConsolidation and acquisitionsGlobal expansionRetailers as manufacturersNational brands vs. private labelNew retail marketing focusStore planning and designLatest trends in retail marketingshow more

Table of contents

I. THE FUNDAMENTALS OF FASHION. 1. Fashion Development. 2. Consumer Demand and Fashion Marketing. 3. Fashion Change and Consumer Acceptance. 4. Fashion Research and Resources. II. THE RAW MATERIALS OF FASHION. 5. Textile Fiber and Fabric Production. 6. Textile Product Development and Marketing. 7. Trimmings, Leather, and Fur. III. FASHION MANUFACTURING. 8. International Fashion. 9. Product and Design Development. 10. Apparel Production and Global Sourcing. 11. Accessory and Fur Manufacturing. 12. Wholesale Marketing and Distribution. IV. FASHION RETAILING. 13. Retailing. 14. Retail Fashion Merchandising. 15. Retail Fashion Marketing. Appendix: Career Guidelines. Fashion Industry Terminology. more

Rating details

18 ratings
3.72 out of 5 stars
5 28% (5)
4 22% (4)
3 44% (8)
2 6% (1)
1 0% (0)
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