Fashion : From Concept to Consumer

3.72 (18 ratings by Goodreads)
  • Hardback

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For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses.Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.
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Product details

  • Hardback | 388 pages
  • 210.82 x 279.4 x 22.86mm | 1,156.65g
  • Pearson
  • United States
  • 7th edition
  • 0130335711
  • 9780130335715

Table of contents

I. THE FUNDAMENTALS OF FASHION. 1. Fashion Development. 2. Influences on Fashion Marketing and Consumer Demand. 3. Fashion Change and Consumer Acceptance. 4. Fashion Research and Analysis. II. THE RAW MATERIALS OF FASHION. 5. Textile Fiber and Fabric Production. 6. Textile Product Development and Marketing. 7. Trimmings, Leather, and Fur. III. THE MANUFACTURING OF FASHION. 8. International Fashion Centers. 9. Product and Design Development. 10. Apparel Production. 11. Accessory and Fur Manufacturing. 12. Wholesale Marketing and Distribution. IV. FASHION RETAILING. 13. Retailing. 14. Retail Fashion Merchandising. 15. Retail Fashion Marketing. Appendix: Career Guidelines. Fashion Industry Terminology. Index.
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Rating details

18 ratings
3.72 out of 5 stars
5 28% (5)
4 22% (4)
3 44% (8)
2 6% (1)
1 0% (0)
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