Fashion Entrepeneur
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Fashion Entrepeneur

4.18 (22 ratings by Goodreads)
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Not expected to be delivered to the United States by Christmas Not expected to be delivered to the United States by Christmas

Description

FASHION ENTREPRENEUR, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.

The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
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Product details

  • Paperback | 176 pages
  • 212 x 299 x 12mm | 690g
  • Auckland, New Zealand
  • English
  • 2nd ed.
  • 300+
  • 0987668315
  • 9780987668318
  • 121,975

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Rating details

22 ratings
4.18 out of 5 stars
5 41% (9)
4 36% (8)
3 23% (5)
2 0% (0)
1 0% (0)
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