The Fair Trade Revolution

The Fair Trade Revolution

3.08 (12 ratings by Goodreads)
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From Sainsbury's to Cadbury's, the Fair Trade campaign made sustainability a cornerstone for food conglomerates. Built around the experiences and perspectives the key individuals who kick-started the social movement, this book examines the challenges ahead now that Fair Trade has 'gone mainstream'.

Fair Trade has come a long way in the last 20 years, celebrating one of the most successful social movements; the authors set their sights on their next goals. Emphasising the importance of ensuring that farmers and other producers remain the main beneficiaries; examining the tensions between large and small operators; the impact of a recession; changing environmental policy; and the danger of large operators embracing Fair Trade as a marketing exercise, rather than a practice: some of the leading lights of the Fair Trade movement assess Fair Trade's future.

With chapters from Executive Director of the Fairtrade Foundation Harriet Lamb, and the founder of the first Fair Trade Town, Bruce Crowther, this book will inspire activists and consumers to keep making fair choices.
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Product details

  • Paperback | 288 pages
  • 129 x 198 x 15.24mm | 317.51g
  • London, United Kingdom
  • English
  • 16 colour photos
  • 0745330789
  • 9780745330785
  • 558,857

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Table of contents




1. A Brilliant Idea by John Bowes


2. The Impact of Fairtrade by Harriet Lamb

3. Rachel's Blog by Rachel Archer

4. The Road to Freedom by Pedro Haslam and Nicholas Hoskyns

5. Heroes and Demons by Jeroen Kroezen


6. Campaigning for Justice by Joe Human and Bruce Crowther

7. A Glass and a Half Full by David Croft and Alex Cole

8. Honesty Openness and Social Responsibility by John Bowes

9. Banana Breakthrough by Matt North


10. The Greatest Challenge by Jonathan Rosenthal

11. Tricky Waters by Tomy Mathew

12. Scale without Compromise by Harriet Lamb

13. Raising the Bar or Redirecting the Flood by Robin Murray

14. When the Rain Stops by John Bowes

Notes on Contributors

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Review quote

'Provides an insightful and important analysis of the development of the Fair Trade movement world wide, built around the experiences and perspectives of several of the key individuals who led the way' -- Mary Robinson, from the foreword 'Fairtrade has brought considerable benefits to millions of the poor, but is still in its infancy. This highly readable account will help Fairtrade to grow and for the benefits to spread to millions more' -- John Madeley, co-author 50 Reasons to Buy Fair Trade
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About John Bowes

John Bowes was chairman of Twin, a producer-owned membership organisation dedicated to developing the fair trade supply chain for coffee, nuts, cocoa, sugar and fruit farmers. He edited The Fair Trade Revolution (Pluto, 2010).
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Rating details

12 ratings
3.08 out of 5 stars
5 0% (0)
4 17% (2)
3 75% (9)
2 8% (1)
1 0% (0)
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