The Facebook Effect

The Facebook Effect : The Inside Story of the Company That is Connecting the World

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Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale. With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. Zuckerberg has consistently focused on growth and not on profit and has remained resolute that Facebook will transform how people communicate. By all evidence it is now succeeding - spectacularly - on a global level. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually more

Product details

  • Paperback | 384 pages
  • 134 x 212 x 30mm | 439.98g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753522748
  • 9780753522745
  • 174,140

About David Kirkpatrick

David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. More recently he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology. He lives in New more

Back cover copy

Shortlisted for the FT/Goldman Sachs Business Book of the Year Award With over 500 million users and available in 70 languages Facebook is one of the fastest growing companies in history. But how did a nineteen-year-old Harvard student develop a company that has not only transformed the internet but changed the nature of how we communicate? David Kirkpatrick tells us how Facebook was created, why it has flourished and where it is going next. He chronicles its successes and missteps and gives readers the most complete assessment so far of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. 'A well-reported account of the first six years of one of the most important companies on earth' -Financial Times 'Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity' - Scotsmanshow more

Review Text

"Mr. Kirkpatrick ... was encouraged by Mr. Zuckerberg to write this book and was granted extensive access to him and his associates ... [Kirkpatrick] gives the reader a detailed understanding ... [and] still does an animated job of evoking the collegiate atmosphere that reigned at the company"show more

Rating details

8,239 ratings
3.83 out of 5 stars
5 29% (2,386)
4 38% (3,111)
3 24% (1,975)
2 6% (509)
1 3% (258)
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