Fables of Abundance

Fables of Abundance : Cultural History of Advertising in America

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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States..
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Product details

  • Hardback | 512 pages
  • 154.94 x 233.68 x 40.64mm | 861.82g
  • New York, United States
  • English
  • 0465090761
  • 9780465090761

Table of contents

Introduction * The Reconfiguration of Wealth: From Fecund Earth To Efficient Factory The Lyric of Plenty The Modernization of Magic The Stabilization of Sorcery The Disembodiment of Abundance * The Containment Of Carnival: Advertising And American Social Values From The Patent Medicine Era To The Consolidation Of Corporate Power The Merger of Intimacy and Publicity The Perfectionist Project The New Basis of Civilization Trauma, Denial, Recovery * Art, Truth, And Humbug: The Search For Form And Meaning In A Commodity Civilization The Problem of Commercial Art in a Protestant Culture The Courtship of Avant-Garde and Kitsch The Pursuit of the Real The Things Themselves
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Rating details

102 ratings
3.65 out of 5 stars
5 22% (22)
4 40% (41)
3 25% (26)
2 8% (8)
1 5% (5)
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