FT Guide to Strategy : How to create, pursue and deliver a winning strategy
The FT Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy.
In one engaging read itleads you through each critical step in creating, delivering and understanding successful strategy. This is the smartest and most readable strategy guide available anywhere.
- Paperback | 396 pages
- 156 x 234 x 20mm | 588g
- 16 Aug 2011
- Pearson Education Limited
- FINANCIAL TIMES PRENTICE HALL
- Harlow, United Kingdom
- New edition
- 4th New edition
- w. ill.
Other books in this series
24 Jan 2013
24 Jun 2012
02 Jun 2012
21 May 2017
26 Feb 2010
Back cover copy
Chris Outram, Chairman Emeritus and Founder, OC&C Strategy Consultants
'If you want a world-class strategy for next to no cost, this book is for you.
Tim Bunting, former Chairman, Betfair
'Highly readable and amazingly useful. It distils the work of strategy experts and makes it all so easy to use. Koch has a unique and insightful perspective on almost all aspects of strategy.' Geoff Cullinan, Partner, Bain & Company
YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE.
The Financial Times Guide to Strategy cuts through the nonsense to offer you a straightforward, authoritative guide to strategy at both the corporate and business unit levels. The fourth edition of this bestselling book is a no-holds barred, jargon-free guide to the strategic models, tools and thinkers you really need to know about. Easy-to-read and logically structured, it leads you through each step in understanding, creating, and pursuing successful strategy. It shows you which questions to ask, how to go about answering them, and then what action to take.
Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover:
§ Just what you need to know about strategy
§ Which models and tools will be the most useful for you
§ The leading thinkers who have made the greatest contribution to the science and practice of strategy, from Bruce Henderson and Michael Porter to Philip Rosenzweig and Chris Zook
§ The essential details of over 200 strategic concepts, tools and techniques, from core competency to disruptive technology, from globalisation to the innovator's dilemma
Table of contents
Preface to the fourth edition
1. The use and abuse of strategy
2. A brief history of strategy
3. Swings in strategic thinking: seven phases
4. Towards a synthesis
5. From quick and dirty strategy to nearly perfect strategy
PART ONE: BUSINESS UNIT STRATEGY
A do-it-yourself guide
2. What businesses are you in?
3. Where do you make the money?
4. How good are your competitive positions?
5. What skills and capabilities underpin your success?
6. Is this a good industry to be in?
7. What do the customers think?
8. What about the competitors?
9. How do you raise profits quickly?
10. How do you build long term value?
12. Addition note on the theory of Business Unit Strategy
PART TWO: CORPORATE STRATEGY
1.The joy of Corporate Strategy
2. An ecological view of Corporate Strategy
3. Five dimensions of Corporate Strategy
4. The strange power of the 35 word strategy
PART THREE: STRATEGIC THINKERS
PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES
About Richard Koch