FT Guide to Business Training
38%
off

FT Guide to Business Training

5 (3 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher. The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK's leading business trainers and based on extensive research into what the best trainers say and do, this book: * Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments * Provides a comprehensive resource of ideas, tools and approaches * Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery * Reveals the secrets of outstanding business training so that you can improve your reputation and results * Answers commonly asked questions * Offers support on your training journey via www.ftguidetobusinesstraining.comshow more

Product details

  • Paperback | 296 pages
  • 154 x 230 x 24mm | 519.99g
  • Pearson Education Limited
  • FT Publishing International
  • Harlow, United Kingdom
  • English
  • 027377297X
  • 9780273772972
  • 806,869

Review quote

'In cash strapped times, a book that poses serious questions for senior management about the value of training might be welcome.' Dina Medland, FTshow more

Back cover copy

This book is excellent. It stands head and shoulders above anything else I have read. If you want to be a better trainer and improve the impact you make, then I urge you to read this book today. "Neil Mullarkey, writer, actor, comedian and business trainer" "" Irecommend that you buy thisbook if you are in the business of learning and development as you will learn the core fundamentals of what it takes to be a great business trainer. "Gillian Secrett, CEO of TheMollerCentre, Churchill College, University of Cambridge" " " It s all here and it makes complete sense. Look no further if you want to improve the impact of your business training. Packed with punchy, practical how tos. Even if you implement only a fraction of the book you ll significantly improve the effectiveness of your training. "Peter Honey, occupational psychologist, management trainer, conference speaker and co-creator of" "Learning Styles" "The Financial Times Guide to Business Training "shows you how to develop, design and deliver outstanding business training. Written by two of the UK s leading business trainers and based on extensive research into what the best trainers say and do, this book: . Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments . Provides a comprehensive resource of ideas, tools and approaches . Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery . Reveals the secrets of outstanding business training so that you can improve your reputation and results . Answers commonly asked questions . Offers support on your training journey via www.ftguidetobusinesstraining.com "show more

About Tom Bird

Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L'Oreal and National Sales Training Manager for Walker's, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer. Tom Bird. Tom's business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.show more

Table of contents

Part 1 Introduction Identifies who the book is for Sets outcomes Creates interest by a self assessment questionnaire Defines differences in a variety of learning interventions -- coaching, training, facilitation Answers the question -- what is training? Defines benefits for improving as a trainer 1) How do people learn? Learning models- Honey and Mumford etc Overview of key models Intro to accelerated learning Knowledge transfer 2) It starts with you Parent /Child -- overview of transactional analysis Beliefs &Values Attitude of you as trainer Don't need to be an expert to be a great trainer Key qualities identified in the modelling research process Personal self-awareness / preferences 3) Anatomy of a bad trainer Examples of a bad training from the perspective of a participant Identifies all the reasons why training has got a bad name in some quarters Relays personal stories of incompetence Quotes from senior figures in business bad mouthing profession Links to bad experiences at school Part 2 4) Training needs analysis Link to sales What happens when needs are not identified Simple templates for use at all levels - Behaviours + skills + attitude Outcome setting + Learning outcomes Importance of focusing on audience 5) Design The process Building the why? -- The importance of grabbing the audience Pacing the audience + audience states Lobbying in advance Creating responsibility and awareness States to support learning Big + small chunk Introduction to the 4 Mat systems Are you getting in the way of design? -- ensuring your own preference does not dominate COMB at start of training -- context, objective, map, benefits Importance of environment How to rehearse -- rehearse like mad and then look as though it is spontaneous Part 3 6) Delivery Links to stand up comedy Building Rapport &Establishing credibility Credentials / qualifications Your voice Body Language Feedback to self / from others Maximising engagement Ice breakers Different methods of delivery -- tell/ group/ small group / case study / individual / exercises Managing groups Exercises -- planning / structure / facilitation Engagement -- questions / Stories and metaphors / other ideas Group discussions Use of space Handling different types -- identification and then how Working with different cultures Handling the hecklers 7) Blended approach Definition Benefits of blended Pre-seminar work The role of e-learning and technology Follow up and reflective learning logs 8) Assessing impact Why measure? The challenges ROE (return on investment vs. Return on expectation) Feedback and evaluation -- specific model Kirkpatrick model Reflecting on training -- why and how? 9) Working with external trainers How to be a great client Using external trainers Value for money vs. collaborative approach Working with procurement Budgeting Negotiation 10) Putting it all together and action planning Importance of having a plan What a great plan looks like from individual, team and organisational perspective What can go wrong? Success stories Individual action plan Resources Summaryshow more

Rating details

3 ratings
5 out of 5 stars
5 100% (3)
4 0% (0)
3 0% (0)
2 0% (0)
1 0% (0)

Our customer reviews

This is a great book! It covers everything you need to know from the start to finish of the training process. So far I have dipped in to read the areas that have caught my interest in the Trainer as a Performer section, and there are some really great ideas here that have got me re-thinking my approach. I can see that I will get good use from this book as there is so much here - it's a great resource for any trainer and definitely deserves its place on your book shelf.show more
by Sue Bungard
I came to this book somewhat cautiously as I am an experienced trainer, I have read lots of books on the subject and I have completed numerous programmes on training and facilitation. I needn't have been so cautious - this really is a mighty impressive effort from Bird and Cassell. I think it is spot on with its analysis and has some really useful practical ideas about how to really make business training stick. So many of the challenges that this book uncovers resonated with me and yet I strongly believe that training done well can really make a positive difference to people lives. The Financial Times Guide to Business Training will help the cause! It is extremely comprehensive and covers all the key elements that you need to focus on. Well done and I heartily recommend it if you are in the training game.show more
by SJefferson
I have been waiting for a book like this to come out for a while. There are not in fact that many books on this subject available and too many of them are in my mind too theoretical and analytical. The Financial Times Guide to Business Training, on the other hand, is very pragmatic. It's about how to get more from business training - both for the organisation and for the participants. It is also very well written - punchy, credible with lots of real world illustrations. I work for a training organisation and because of my role I sell so I had also read Brilliant Selling, written by Tom & Jerry. I was not sure if they were going to be able to deliver on a completely different subject, but they have. I heartily recommend it if you are an external business trainer and I can see it being very valuable if you work inside a business. Should be compulsory reading for anyone who wants to excel as a business trainer.show more
by Annie
I am considering a career in training and HR and am extremely pleased that I brought the FT Guide to Business Training. Not only was it very accessible to read, it was also thoroughly comprehensive; I especially liked the 'trainer as performer' section of the book. It is full of practical ideas and techniques and has the unexpected bonus of online resources. This book is really like the Business Training 'Bible'.show more
by Rosie
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X