FT Guide to Business Training
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FT Guide to Business Training

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Description

Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher.



The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK's leading business trainers and based on extensive research into what the best trainers say and do, this book:

* Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments

* Provides a comprehensive resource of ideas, tools and approaches

* Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery

* Reveals the secrets of outstanding business training so that you can improve your reputation and results

* Answers commonly asked questions

* Offers support on your training journey via www.ftguidetobusinesstraining.com
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Product details

  • Paperback | 296 pages
  • 154 x 230 x 24mm | 519.99g
  • FT Publishing International
  • Harlow, United Kingdom
  • English
  • 027377297X
  • 9780273772972
  • 779,994

Back cover copy

This book is excellent. It stands head and shoulders above anything else I have read. If you want to be a better trainer and improve the impact you make, then I urge you to read this book today. "Neil Mullarkey, writer, actor, comedian and business trainer" "" Irecommend that you buy thisbook if you are in the business of learning and development as you will learn the core fundamentals of what it takes to be a great business trainer. "Gillian Secrett, CEO of TheMollerCentre, Churchill College, University of Cambridge" " " It s all here and it makes complete sense. Look no further if you want to improve the impact of your business training. Packed with punchy, practical how tos. Even if you implement only a fraction of the book you ll significantly improve the effectiveness of your training. "Peter Honey, occupational psychologist, management trainer, conference speaker and co-creator of" "Learning Styles" "The Financial Times Guide to Business Training "shows you how to develop, design and deliver outstanding business training. Written by two of the UK s leading business trainers and based on extensive research into what the best trainers say and do, this book: . Is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments . Provides a comprehensive resource of ideas, tools and approaches . Will help you improve the quality of all aspects of your training needs, including analysis, planning and delivery . Reveals the secrets of outstanding business training so that you can improve your reputation and results . Answers commonly asked questions . Offers support on your training journey via www.ftguidetobusinesstraining.com "
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Table of contents

Part 1



Introduction



Identifies who the book is for

Sets outcomes

Creates interest by a self assessment questionnaire

Defines differences in a variety of learning interventions coaching, training, facilitation

Answers the question what is training?

Defines benefits for improving as a trainer



1) How do people learn?



Learning models- Honey and Mumford etc

Overview of key models

Intro to accelerated learning

Knowledge transfer



2) It starts with you



Parent /Child overview of transactional analysis

Beliefs &Values

Attitude of you as trainer

Don't need to be an expert to be a great trainer

Key qualities identified in the modelling research process

Personal self-awareness / preferences





3) Anatomy of a bad trainer



Examples of a bad training from the perspective of a participant

Identifies all the reasons why training has got a bad name in some quarters

Relays personal stories of incompetence

Quotes from senior figures in business bad mouthing profession

Links to bad experiences at school



Part 2



4) Training needs analysis



Link to sales

What happens when needs are not identified

Simple templates for use at all levels - Behaviours + skills + attitude

Outcome setting + Learning outcomes

Importance of focusing on audience



5) Design



The process

Building the why? The importance of grabbing the audience

Pacing the audience + audience states

Lobbying in advance

Creating responsibility and awareness

States to support learning





Big + small chunk

Introduction to the 4 Mat systems

Are you getting in the way of design? ensuring your own preference does not dominate

COMB at start of training context, objective, map, benefits

Importance of environment

How to rehearse rehearse like mad and then look as though it is spontaneous





Part 3



6) Delivery



Links to stand up comedy

Building Rapport &Establishing credibility

Credentials / qualifications

Your voice

Body Language

Feedback to self / from others

Maximising engagement

Ice breakers

Different methods of delivery tell/ group/ small group / case study / individual / exercises

Managing groups

Exercises planning / structure / facilitation

Engagement questions / Stories and metaphors / other ideas

Group discussions

Use of space

Handling different types identification and then how

Working with different cultures

Handling the hecklers



7) Blended approach



Definition

Benefits of blended

Pre-seminar work

The role of e-learning and technology

Follow up and reflective learning logs



8) Assessing impact



Why measure?

The challenges

ROE (return on investment vs. Return on expectation)

Feedback and evaluation specific model

Kirkpatrick model

Reflecting on training why and how?





9) Working with external trainers



How to be a great client

Using external trainers

Value for money vs. collaborative approach

Working with procurement

Budgeting

Negotiation



10) Putting it all together and action planning



Importance of having a plan

What a great plan looks like from individual, team and organisational perspective

What can go wrong?

Success stories

Individual action plan

Resources

Summary
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Review quote

'In cash strapped times, a book that poses serious questions for senior management about the value of training might be welcome.' Dina Medland, FT
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About Jeremy Cassell

Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L'Oreal and National Sales Training Manager for Walker's, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer.



Tom Bird. Tom's business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.
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Rating details

4 ratings
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Our customer reviews

This is a great book! It covers everything you need to know from the start to finish of the training process. So far I have dipped in to read the areas that have caught my interest in the Trainer as a Performer section, and there are some really great ideas here that have got me re-thinking my approach. I can see that I will get good use from this book as there is so much here - it's a great resource for any trainer and definitely deserves its place on your book shelf.show more
by Sue Bungard
I came to this book somewhat cautiously as I am an experienced trainer, I have read lots of books on the subject and I have completed numerous programmes on training and facilitation. I needn't have been so cautious - this really is a mighty impressive effort from Bird and Cassell. I think it is spot on with its analysis and has some really useful practical ideas about how to really make business training stick. So many of the challenges that this book uncovers resonated with me and yet I strongly believe that training done well can really make a positive difference to people lives. The Financial Times Guide to Business Training will help the cause! It is extremely comprehensive and covers all the key elements that you need to focus on. Well done and I heartily recommend it if you are in the training game.show more
by SJefferson
I have been waiting for a book like this to come out for a while. There are not in fact that many books on this subject available and too many of them are in my mind too theoretical and analytical. The Financial Times Guide to Business Training, on the other hand, is very pragmatic. It's about how to get more from business training - both for the organisation and for the participants. It is also very well written - punchy, credible with lots of real world illustrations. I work for a training organisation and because of my role I sell so I had also read Brilliant Selling, written by Tom & Jerry. I was not sure if they were going to be able to deliver on a completely different subject, but they have. I heartily recommend it if you are an external business trainer and I can see it being very valuable if you work inside a business. Should be compulsory reading for anyone who wants to excel as a business trainer.show more
by Annie
I am considering a career in training and HR and am extremely pleased that I brought the FT Guide to Business Training. Not only was it very accessible to read, it was also thoroughly comprehensive; I especially liked the 'trainer as performer' section of the book. It is full of practical ideas and techniques and has the unexpected bonus of online resources. This book is really like the Business Training 'Bible'.show more
by Rosie
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