Export & Import - Winning in the Global Marketplace

Export & Import - Winning in the Global Marketplace : A Practical Hands-on Guide to Success in International Business, with 100s of Real-world Examples + Exercises

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Export & Import - Winning in the Global Marketplace is a practical
handbook for how to conduct international business. Each chapter has a
complementary You-Tube video introduction. The book suits the person who
is new to international business and representatives of business
organizations who want to improve their skills for a more advanced
professional approach. The author takes the reader step by step through
topics such as culture, women in international business, researching
market information, finding and activating a foreign representative,
setting up distribution channels, export pricing, shipping, how to get
paid, dealing with different currencies, adapting products/services, sales
material and your organization to new markets, legalities, staff training
and much more. The book finishes with overviews of the future of the world
economy and technology as they influence international business. The text
contains hundreds of real-life examples from the author's over 45 years of
experience conducting international business in 100 countries. It also
presents case studies from other business people and organizations. Most
chapters are divided into two sections. The first delivers basic
information and the second, more detailed coverage of the chapter topic.
Each chapter has a summary, checklists, and exercises that allow the
reader to apply what has been learned as they answer the questions. Also
included are links to relevant web sites. The book provides information
about international markets in easily understandable language, with
step-by-step approaches for every element of business activities, clear
descriptions and facts along with a multitude of practical examples, how
to find and activate a foreign business partner and the differences
between doing business in a variety of markets. The content and learning
concepts have been tested and proven. Hundreds of international companies
and more than 5000 students and executives have participated in Export Pro
Inc.'s educational and professional development programs and used books
written by Leif Holmvall. A teacher's
handbook is available for qualified educators.
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Product details

  • Paperback | 440 pages
  • 191 x 235 x 23mm
  • Canada
  • English
  • 2nd
  • black & white illustrations
  • 0968114814
  • 9780968114810
  • 1,270,393