Exploring Strategy Text & Cases plus MyStrategyLab and The Strategy Experience simulation
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldnÂ t be without.
- Mixed media product | 802 pages
- 194 x 262 x 40mm | 1,678.28g
- 01 Feb 2011
- Pearson Education Limited
- FINANCIAL TIMES PRENTICE HALL
- Harlow, United Kingdom
- 9th edition
- col. Illustrations, col. ports.
Table of contents
1 Introducing Strategy Part I - THE STRATEGIC POSITIONIntroduction to Part I2 The environment3 Strategic Capabilities4 Strategic Purpose5 Culture and StrategyCommentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II6 Business Strategy7 Corporate strategy and diversification8 International strategy9 Innovation and entrepreneurship10 Mergers, acquisitions and alliancesCommentary on Part II Strategic Choices Part III - STRATEGY IN ACTIONIntroduction to Part III11 Evaluation strategies12 Strategy development processes13 Organising for success14 Leadership and strategic change15 The practice of strategyCommentary on Part III Strategy in Action