Experiential Design

Experiential Design : Creating the New Visual Experience

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Experiential Design: Creating the New Visual Experience explores the evolving field of experiential design (XD) by exposing its roots, current techniques and workflows, and its potential for use in public installations, art shows, live events, theater, museum exhibits, infographics, commercial displays, and many other venues. With step-by-step tutorials and full-color case studies, celebrated creative director Jason White covers concept development and storyboarding for XD, pitching projects, XD pipelines and studio workflows, portfolio and career building in XD, and the ways in which motion design, video and many other creative disciplines can be incorporated into XD projects. A companion website features further exercises, video examples, live event documentation, course outlines, and much more.show more

Product details

  • Hardback | 352 pages
  • 191 x 235mm
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138956260
  • 9781138956261

Table of contents

Table of Contents Foreword by Stephen Price, Editor, STASH Media Prologue How I fell in love with Experiential Design My studio Chapter: Introduction My story Designing a new experience Introduction to Experiential Purpose of this book Chapter: A Growing Industry Definitions of Experiential Related disciplines A look at the Industry * Techniques * Projects * Disciplines * Elements Phase 1 Chapter: Getting Involved Incoming project decisions Understanding a RFP Questions to ask Choices to make Next steps Chapter: Decisions Understanding your audience Listening to your client Choosing the correct approach Applying project psychology Chapter: Pitching Experiential Work Prototypes Demos References Story The importance of showing variety Pitching techniques "Industry Insider" - Bob Bonniol, Founder and Director, Mode Studio Chapter: Storyboards and Style Frames Purpose Styles Necessities Work-flow Chapter: Storytelling The importance of a great story A look at outlines Methods How to apply Chapter: Concept Development Design first philosophy Overview of tools Reference and research Verification and vetting "Industry Insider" - Anthony Vitagliano, Executive Creative Director, Digital Kitchen Phase 2 Chapter: Project Pipeline Introduction Welcome to the pipeline Chapter: Pre-Visualization Importance of visualizing media on set Chapter: Location, Location, Location Importance of selection Scouting for a project site Variables to look out for Chapter: Integrating Technology Choosing technology R&D process Working in tandem Building media systems Workflow "Industry Insider" - Adam Berg, Senior Software Engineer, Leviathan Phase 3 Chapter: Live-Action Chapter: Studio Production Chapter: Content Chapter: Post Production "Industry Insider" - Daniel Meyers, Creative Director, Second Story Phase 4 Chapter: The Live Event Varieties Chapter: Stage Production "Industry Insider" - George Hedon, Founder and Director, Pause Digital Festival Phase 5 Chapter: Documentation and Output Understanding documentation Process Production value Outreach Chapter: The Viral Market Client engagement The meta concept Social media "Industry Insider" - Nick Campbell, Founder, Grayscale Gorilla Professional Development Chapter: Your Portfolio What we look for Chapter: How to Break into the Business Interviewing Chapter: Words of Wisdom "Industry Insider" - Kim Alpert, Founder and Director, Make Amazing The Future Chapter: The Experiential Futureshow more