Experience My Brand

Experience My Brand : How Successful Companies Develop Loyal Customers and Increase Profits

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Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become "embedded within a company's DNA."

You will learn through detailed analysis and real-world illustrations how to:

- Analyze, Design, and Measure Customer Experience

- Implement Superior Customer Experience Initiatives

- Consider how Customer Experience Will Change and Transform the Future

With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand's unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.
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Product details

  • Paperback | 370 pages
  • 152 x 229 x 21mm | 540g
  • English
  • Illustrations
  • 1632991276
  • 9781632991270
  • 1,056,940

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