These essays define the new philosophical field of existential semiotics. Existential semiotics involves an "a priori" state of signs and their fixation into objective entities. There is a hermeneutic and phenomenological aspect to the work. Its sources are in Husserl, Schutz, Merleau-Ponty, Hegel, Schelling, Kierkegaard, Jaspers and Heidegger. As a member of the Paris School of Semiotics (A.J. Greimas in particular), Tarasti is seeking less categorical, less Cartesian approaches. He sees semiotics in transition, shift, rupture and flux, something which is becoming rather than being. His theoretical ideas are illustratd with examples from high culture - painting, music and literature - as well as from current day media and popular culture, including landscapes, gastronomy, novels, Walt Disney, film advertising as narratives, and post-colonial practices. Signs are examined in their interdisciplinary as well as intertextual connections.
- Paperback | 256 pages
- 156 x 235mm
- 30 May 2001
- Indiana University Press
- Bloomington, IN, United States
- 5 b&w photographs, 21 figures
Table of contents
Philosophical reflections; on the paths of existential semiotics; signs and transcendence; endo/exogenous signs, fields and worlds; understanding, misunderstandings and self-understanding; signs of anxiety or the problem of semiotic subject; in the forest of symbols; from aesthetics to ethics; the "structural" and "existential" styles in 20th century arts; on the authenticity and inauthenticity of art; the social and cultural field of signs; postcolonial semiois - semiotics of landscapes; poetics of place - Walt Disney and Americanness; "... and you find the right one"; narratives in advertising film; senses, values -and media.