Exhibit Design : Booth Design Major Trade Shows in Japan 2004
Exhibitions play a key role in bringing new technology and products to the world. Despite the Internet, consumers still turn to the spectacle of the grand exhibition to find out more about products and market trends. This book looks specifically at booths at one of the world's most famous car exhibitions, the Tokyo Motor Show. Each design featured in this colourful book shows the lengths to which exhibitors are prepared to go to communicate information about their new products. Their level of distinction ensures that people travel the world to interact directly with the makers of new products. Booth designs presented in this book, which demonstrate originality and ingenuity, are not only beautiful and functional, but also make their products that bit more striking and saleable. These booth designs will not only help in building booths in exhibitions, but can also be replicated across the event industry.
- Hardback | 216 pages
- 227 x 304mm
- 30 Jul 2004
- Images Publishing Group Pty Ltd
- Mulgrave, Victoria, Australia
- colour illustrations