Executive Reports : The Public Relations Industry Guide for Client Acquisition & Retention: 100+ C-Level Executives (CEO, CFO, CTO, Cmo, Partner) from the World's Top Companies on the Inner Workings of Their Business
This insider look at over 30 major industries and professions is the ideal tool for public relations professionals who need to "get smart fast" before a client meeting, sales pitch or other event. Each industry overview has sections written by current, leading C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from their respective industries and enables you to speak intelligently with anyone after being "briefed" by a leading executive from that industry. In addition, the book includes parts written by leading CMOs from Global 500 Companies and CEOs of PR and Ad firms on how they incorporate public relations to build brands. The report is now a "how to sell public relations report," but rather a report that enables you to understand an industry's/company's pain in order to better sell your products/services. Pulling from every book, report and journal published by Aspatore Books, Executive Reports are the best way to get an edge and get smart fast on particular industries and topics. Over 200 executives from Global 1000 companies such as GE, Amex, Coke, AT&T, Duke Energy and companies from every other major industry have contributed to this brief. This report also includes a special section on public relations ethics and dealing with clients/prospective clients according to new industry standard ethical guidelines.
- Paperback | 560 pages
- 213.4 x 274.8 x 51.1mm | 2,245.31g
- 01 Sep 2003
- West Group
- ASPATORE BOOKS